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ROI2011
January 19-21, 2011
Starts: Jan 19 @ 12:00p
Ends: Jan 21 @ 12:30p


Sanibel Harbour Resort
Fort Myers, Florida
(800) 767-7777


Agenda & Speakers
What to expect
Registration
Pricing
Venue
FAQ

Eckstein Summers Armbruster & Company


ROI2011: FREQUENTLY ASKED QUESTIONS
ESA'S 22ND ANNUAL NEW BUSINESS CONFERENCE

If you can't find the answer below, please email us.

Why should I go?
Three days of the best new business ideas anywhere. Six guest speakers at the top of their game. Dozens of prospecting, sales, and category insights that will give you a decided edge over your competition. Interactive breakout sessions to drill down to your specific opportunities. Millions of dollars of new business concepts you can implement tomorrow. And did we mention it was in Southwest Florida ... in January?

Who will be there?
The true leadership of today's broadcast television landscape. GMs, GSMs, LSMs, DOS's, and AEs who are looking to make 2011 a phenomenal year, regardless of the economy.

How do I register?
Online
PH: 732.530.1996
FX: 732.530.7001 (Registration Form coming soon)
Email: ROI@ESACompany.com

Okay, I've registered for the conference ... Do I also need to book a room at the venue?
YES, and soon. We've generally oversold accomodations at our event for the past several years. Book by December 4th to be safe. Visit the hotel's website or call 800.767.7777 and be sure to drop our name for a preferred rate.

The Sanibel Harbour Resort is 19 miles from SW Florida International Airport in Fort Myers (RSW).

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Any major differences from years past?
Aside from the fresh, timely content, YES. There will be more guest speakers at ROI2011 than in years prior.

What's the price?
Here's the scoop.

What about meals?
Thursday's lunch is included in the conference fee. There will also be a Sunset Reception on propriety on Wednesday evening around sunset (usually about 6:10pm). Be sure to grab lunch on your own Wednesday before you enter the room. Early birds can grab a continental breakfast on Thursday and Friday mornings (also included in fee).

How do I get there?
You can arrive South West Florida International Airport in Fort Myers (Airport code: RSW).

When should I arrive / depart?
The first session begins at 12:00pm on Wednesday January 19th. Be sure to pick up your badge and materials starting at 11:30am. Keep in mind that if your first night at the hotel is Wednesday, your room may not be available by the time the conference starts (there will be breaks).

The conference will end by 12:30pm on Friday January 21st.

What's the dress code?
There really isn't one, but most attendees wear business casual.

What's the weather like in Southwest Florida in January?
Much better than (insert your DMA here). Highs around 72. Bring a sweater just in case, because they really like their AC down there. Nights are cool, lows in the mid to upper 50s. (Keep in mind our first conference was in Chicago ... in February.)

What if my question hasn't been answered yet?
Please ask us via email or call us at 732.530.1996.



Eckstein, Summers, Armbruster & Company
Our business is New Business

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