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ROI2009
January 14-16, 2009
Starts: Jan 14 @ 12:30p
Ends: Jan 16 @ 1:00p


South Seas Resort
Captiva, Florida
(866) 565-5089


Agenda & Speakers
What to expect
Registration
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South Seas Resort

Eckstein Summers Armbruster & Company


AGENDA TOPICS & SPEAKERS
ROI2009: 20TH ANNUAL NEW BUSINESS CONFERENCE


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SPECIAL SESSION:
SMART MOVES NOW
ESA will be presenting a special dual-track session
to fully enable managers and salespeople not just "survive" 2009,
but to seize the unique opportunities of this critical year in our industry.


MANAGEMENT TRACK
A profitable sales team restructure
Tracking & closing more new business
A commission plan that works

SALES TRACK
Give yourself a (big) raise
Tracking & closing more new business
5-for-5: Five Steps to Put Yourself in the Top 5%

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Guest Speakers | Featured Sessions | Category Intel | Breakouts | ROI Events



FEATURED SESSIONS

THE NEW LOOK OF NEW BIZ | CRAIG REUMUND
The state of the industry ... and where to go from here.

WORTH A SHARE POINT | ROLAND ECKSTEIN
Why is the simplicity of media cost-efficiency lost on brilliant business owners?

A SALES MANAGEMENT PRIMER | CRAIG REUMUND
The new role of broadcast sales management

MAIN STREET MATH | LYNNE EDWARDS
We need to speak the universal language of retail math better

THE PARADOX OF CHOICE | ROLAND ECKSTEIN
For today's business owner, more options equals fewer decisions.

INSPIRATIONS FROM THE INDUSTRY | MAC MCDONALD
Lessons from 2008 ... and Key Factors for 2009.

DIFFERENCE MAKERS | MAC MCDONALD
Hitting the "sweet spots" ... and factors that drive sales.

YOU, INC. | LYNNE EDWARDS
How to "mind your own business" for a prosperous 2009

THE CLOSE | CRAIG REUMUND
Redefining an "untrained" area: The Sales Close

IT'S YOUR MONEY (... IF YOU WANT IT) | DAVE ECKSTEIN
Local businesses are paying thousands for something we can do every day

TENACIOUS D | CRAIG REUMUND
Closing is just the beginning. We need to improve our ability to retain business.

THE POWER OF THE NEW BUSINESS PYRAMID | ROLAND L. ECKSTEIN
No, that's not a typo ... Roland L. will be back for ROI2009!
ESA's founder redefines the habits of the best broadcast salespeople.

A COOL HALF-MILLION | DAVE ECKSTEIN
Looking to double your developmental efforts? Take the Plus+1 Challenge.

THE "HOT" CALL | ADAM ARMBRUSTER
The cold call is much more welcome when we turn up the heat.

FAST FORWARD REWIND | DAVE ECKSTEIN
What we learned from training will help you make more money in 2009.

THE INTERNET FIX | JODI DE RISZNER
Six frequently committed sins of internet sales ... and their remedies.

SURVEY SAYS... | JODI DE RISZNER
Why "How did you hear about us?" surveys fail ... and what to do about it .

KEEPING THE MAIN THING ... THE MAIN THING | DAVID ROGERS
Prioritizing and keeping developmental at the top of the list.

ASOCIAL BEHAVIOR | JODI DE RISZNER
A majority of retailers do not use online social marketing, yet it is free.

MORE FEATURE SESSIONS COMING SOON...
Please check back soon


CATEGORY INTELLIGENCE

AUTOMOTIVE INTEL | Craig Reumund
ELECTIVE HEALTHCARE | David Rogers
HOME CONTRACTORS | Jodi de Riszner
HOMEBUILDERS | Adam Armbruster
FINANCIAL | Lynne Edwards


BREAKOUT SESSIONS

Automotive Intel 2009
Beyond "The Project"
Competitive Media
Financial Intel 2009
Furniture + Carpet Intel 2009
Google University
Home Contractors & Remodelers 2009
Homebuilding Intel 2009
Legal Procedures 2009


GUEST SPEAKERS

LEE STEINBERG
Attorney at Law (Website)
How small changes make big differences for your legal clients.

GUEST SPEAKER 2
Coming soon...
Please check back soon

GUEST SPEAKER 3
Coming soon...
Please check back soon

GUEST SPEAKER 4
Coming soon...
Please check back soon

GUEST SPEAKER 5
Coming soon...
Please check back soon


OTHER EVENTS

SUNSET RECEPTION
King's Crown Lawn
Wednesday, January 14 @ 6:00 pm
Shuttles leave conference center @ 5:30 pm

DINNER IN CAPTIVA
Venue TBD
Thursday, January 15 @ 6:30 pm
Shuttles leave conference center @ 5:30 pm




Eckstein, Summers, Armbruster & Company
Our business is New Business

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