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January 20-22, 2010 Starts: Jan 20 @ 12:30p Ends: Jan 22 @ 1:00p Sanibel Harbour Resort Fort Myers, Florida (800) 767-7777 Agenda & Speakers What to expect Registration Pricing Venue FAQ 
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AGENDA TOPICS & SPEAKERS ROI2010: 21ST ANNUAL NEW BUSINESS CONFERENCE  Print Version of ROI2010 Agenda ROI2010 Breakouts
BROADCAST SALES 2.0
MEDIA & SALES 2010
FROM WHERE I STAND
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ROLAND ECKSTEIN
So, what's really changed in our industry? And what's changed about us?
YOUR NEXT MOVE
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CRAIG REUMUND
Heard this one before? There's a rainmaker or two on your team. Tapping their full potential is easier than you think, and the upside is enormous.
THE AFTERMATH
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ROLAND ECKSTEIN
Not talking about that aftermath ... this is the after-math of client expectations.
COMPETITIVE MEDIA: THE YP+DM FALLOUT
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DAVE ECKSTEIN
The outsized glut of "dying media" ... and what to do about it.
COMPETITIVE MEDIA: CABLE
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LYNNE EDWARDS
An inferior medium trending better than broadcast? Here's your plan of attack.
COMPETITIVE MEDIA: RADIO
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CRAIG REUMUND
Clear logic to help any radio fan make a better decision.
COMPETITIVE MEDIA: NEWSPAPER
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JODI DE RISZNER
Even during a fire sale, the math doesn't work out for the advertisers.
COMPETITIVE MEDIA: OUTDOOR
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CRAIG REUMUND
Where are the weakest links in billboard advertising?
COMPETITIVE MEDIA: PAID SEARCH
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DAVE ECKSTEIN
If you're not selling against Paid Search today, you're not selling.
SELLING GOOGLE
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DAVE ECKSTEIN
Can your clients be #1 on Google without spending a penny more?
THE MEDIA MIX & ROI
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MAC McDONALD
Retail's counter-move to the challenges of the evolving media landscape.
10 IN :10 FOR '10
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ROLAND & DAVE ECKSTEIN
Ten killer sales ideas in 10 minutes for 2010.
RETAIL 2010
AUTOMOTIVE 2010
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ADAM ARMBRUSTER
The auto industry has changed more in five years than in the previous 50.
Consolidation, mega-dealers, new markets, and power-shifting demands a new skill-set today.
NRF'S FIVE KEYS FOR 2010
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MAC McDONALD
Five things that retailers will be looking for in 2010.
HOMEBUILDERS IN 2010
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ADAM ARMBRUSTER
A huge source of new biz revenue before the bubble; they're back at the table in 2010.
CREDIT UNIONS OR BANKS?
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JODI DE RISZNER
After the crash, here's the best financial play in your market.
AUTO AFTERMARKET
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CRAIG REUMUND
The $150 billion industry that broadcast forgot is getting a makeover.
HOME SERVICES 2010
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CRAIG REUMUND
Paving the way to huge success, regardless of the economy.
LEGAL PROCEDURES 2010
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JODI DE RISZNER
A long-time TV user, but still largely untapped by local broadcast.
FLOORING RETAIL IN 2010
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LYNNE EDWARDS
Will your clients & prospects be closures, survivors or profiteers in 2010?
TRENDS 2010
BOOMER SHRINKAGE?
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LYNNE EDWARDS
The shrinking economic power of boomers may be an opportunity in disguise.
CATEGORIES THAT CLICK FOR 2010
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MAC McDONALD
What's a dual-track consumer? Why should we care about their consumption habits?
HOW'D YOU HEAR?
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ADAM ARMBRUSTER
Enough of the useless customer surveys. Present these five campaign measuring
sticks to clients to ensure their success -- and your renewal.
LUXURY IS A DIRTY WORD
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JODI DE RISZNER
The high-end market still exists, and there's a better way to tap it.
BREAKOUT SESSIONS
Automotive in 2010
CPM vs CPC
Home Services
How'd You Hear? (Campaign Measurement)
Is That Your Final Offer?
Legal Procedures 2010
Loading the Pipeline
Revenue RoundtableGUEST SPEAKERS
JOE LAUB
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LAUB & LAUB LAW FIRM
A successful lawyer who knows the media business better than he'll admit.
BRAD PARKER
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LA-Z-BOY GALLERIES
Running to market with a great idea in today's climate.
GREG PUCCI
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STANLEY STEEMER
Every franchise has a top performer.
RON BECKER
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GREAT AMERICAN HOME STORES
Awesome growth during the market's bottom.
OTHER EVENTS
SUNSET CRUISE
Leaving from Sanibel Harbour Resort
Wednesday, January 20 @ 6:00 pm
More information coming soon
THURSDAY EVENING DINNER
Ellington's Jazz Club & Restaurant
Thursday, January 21 @ 7:00 pm
Shuttles leave conference center @ 5:45 pm |
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Our business is New Business |
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