Broadcast Television's Premier New Business Conference

January 18-20, 2012
Starts: Jan 18 @ 12:00p
Ends: Jan 20 @ 12:30p

Sanibel Harbour Resort
Fort Myers, Florida
(800) 767-7777

Agenda & Speakers
What to expect
Registration
Pricing
Venue
FAQ

AGENDA TOPICS & SPEAKERS
ROI2012: 23RD ANNUAL NEW BUSINESS CONFERENCE

THE FUTURE: NOT WHAT IT USED TO BE | C. REUMUND
The pace of change in media, retail and business in general is hectic. Welcome to the tip of the iceberg.
MOBILE-IZE YOUR GAME PLAN | ADAM ARMBRUSTER
Lumping mobile in as just another medium is like calling your TV just another household appliance.
THE BIG SEVEN | ESA TEAM
Over 80% of your new biz will be fueled by seven key categories. You need a quick plan for each.
NUMBERS GAME: LOCAL MEDIA | JODI DE RISZNER
Cut through the clutter of local media to stack the odds -- and the confidence -- in your client's plan.
THE PUZZLER | ROLAND ECKSTEIN
Every retail success involves answering some questions ... So let's do that.
EMERGING ENERGY | LYNNE EDWARDS
Speaking of "hot" categories, how about the scoop on emerging alternative energy markets for 2012?
THE 2-MINUTE DRILL | DAVE ECKSTEIN
There are two minutes in every sales call that can mean the difference between a YES and a NO.
DO THIS, DON'T DO THAT | ESA TEAM
A collection of profitable moves in your prospecting, presenting, creative, and sales strategies.
STACKING | CRAIG REUMUND
ESA's propietary stacking discipline is the silver bullet for local retailers of all makes. We've got proof!
KNOW THY CUSTOMER: 2012 | MAC MCDONALD
Just like media, retail is evolving quickly. A 2012 view of the customer is essential right now.
IT'S YOUR CALL | DAVE ECKSTEIN
Media is at a crossroads, and a few telling numbers point to a huge opportunity.
THE ANATOMY OF A GREAT SPOT | LYNNE EDWARDS
The essential disciplines of successful retail creative have never been more important.
HOME SERVICES EXPLOSION | CRAIG REUMUND
A massive revenue category -- on par with automotive -- needs a renewed focus.
TIER 3 LEGAL | ADAM ARMBRUSTER
Want more legal biz? There's another category out there that serves as a model for us.
THE FURNITURE FIX | CRAIG REUMUND
Furniture sales are rebounding. But what's really happening with local furniture retail?
FLOORED | JODI DE RISZNER
Big challenges -- and opportunities -- for those locked into the carpet & flooring industry.
NEW LOOK AUTO MARKET | ADAM ARMBRUSTER
Automotive presents a huge opportunity in 2012, as 81% of the ad dollars are still spent outside TV.
OBJECTION HANDLED | LYNNE EDWARDS
Closing the biggest loop-hole in our sales efforts starts right now.
WE APPROVE THIS MESSAGE! | ROLAND ECKSTEIN
Do we really have the right plan heading into a political season? Check again!.
ARE YOU COVERED? | ADAM ARMBRUSTER
Local media is underestimating the retail insurance marketplace ... again.
MISS MONEYBAGS | LYNNE EDWARDS
How can we make the most of the killer demo in our local markets?
INEEDHELP.COM | DAVE ECKSTEIN
You don't need to be a tech to help your clients make sense of their digital. Be in the know to be in the buy.
THE ENHANCED SHOPPER OF TODAY | MAC MCDONALD
Want a great perspective on the next megatrend? The evolving path to winning today's enhanced shopper.

look ahead with
NICK CAPACCIO
What's really happening in the retail industry? Nick's answers might surprise you. (Visit site)

driving results:
STEVE FINLAY
Do many local dealers follow Steve at WardsAuto.com? The good ones do. So should you.
Read Steve's blog

meet
MIKE HUBER
Under Huber's leadership, Belfort Furniture has evolved into a big player in furnishings.

the megadealer
WENDI EGBERT
Mega-dealers like Southtowne Automotive with the right plan in place are the big winners today.

window of opportunity
BARRY RITKO
It's a real "pane" to compete against Best Window & Door of Pennsylvania.

securely #1:
JIM CALLAHAN
Ackerman Security continues its rapid ascent. COO Jim Callahan has secured a big growth story.
Ackerman Outgrows HQs
Ackerman Aims to Grow

beating the odds:
MARK HAMPTON
Auto market in neutral? Toyota in trouble? Just don't tell the folks at Hampton Toyota!

hello
LEE STEINBERG
Millions of Michigan legal consumers know they can "call Lee free." And they do.

bringing the heat:
JARROD BEACH
Sedgwick Heating & Air is the hottest thing in Minnesota today.
Sedgwick on YouTube

meet
BEN ROSEN
Norfolk Kitchen is succeeding for a variety of reasons. Ben Rosen is tops among those reasons.

unlike any other

AGENDA IS UPDATED SEVERAL TIMES EACH WEEK ... CHECK BACK SOON, PLEASE!

Our business is New Business

Copyright © 2001- | Eckstein Summers Armbruster & Company | Television Advertising & Sales

AGENDA TOPICS & SPEAKERS
ROI2012: 23RD ANNUAL NEW BUSINESS CONFERENCE

THE FUTURE: NOT WHAT IT USED TO BE

C. REUMUND

The pace of change in media, retail and business in general is hectic. Welcome to the tip of the iceberg.

MOBILE-IZE YOUR GAME PLAN

ADAM ARMBRUSTER

Lumping mobile in as just another medium is like calling your TV just another household appliance.

THE BIG SEVEN

ESA TEAM

Over 80% of your new biz will be fueled by seven key categories. You need a quick plan for each.

NUMBERS GAME: LOCAL MEDIA

JODI DE RISZNER

Cut through the clutter of local media to stack the odds -- and the confidence -- in your client's plan.

THE PUZZLER

ROLAND ECKSTEIN

Every retail success involves answering some questions ... So let's do that.

EMERGING ENERGY

LYNNE EDWARDS

Speaking of "hot" categories, how about the scoop on emerging alternative energy markets for 2012?

THE 2-MINUTE DRILL

DAVE ECKSTEIN

There are two minutes in every sales call that can mean the difference between a YES and a NO.

DO THIS, DON'T DO THAT

ESA TEAM

A collection of profitable moves in your prospecting, presenting, creative, and sales strategies.

STACKING

CRAIG REUMUND

ESA's propietary stacking discipline is the silver bullet for local retailers of all makes. We've got proof!

KNOW THY CUSTOMER: 2012

MAC MCDONALD

Just like media, retail is evolving quickly. A 2012 view of the customer is essential right now.

IT'S YOUR CALL

DAVE ECKSTEIN

Media is at a crossroads, and a few telling numbers point to a huge opportunity.

THE ANATOMY OF A GREAT SPOT

LYNNE EDWARDS

The essential disciplines of successful retail creative have never been more important.

HOME SERVICES EXPLOSION

CRAIG REUMUND

A massive revenue category -- on par with automotive -- needs a renewed focus.

TIER 3 LEGAL

ADAM ARMBRUSTER

Want more legal biz? There's another category out there that serves as a model for us.

THE FURNITURE FIX

CRAIG REUMUND

Furniture sales are rebounding. But what's really happening with local furniture retail?

FLOORED

JODI DE RISZNER

Big challenges -- and opportunities -- for those locked into the carpet & flooring industry.

NEW LOOK AUTO MARKET

ADAM ARMBRUSTER

Automotive presents a huge opportunity in 2012, as 81% of the ad dollars are still spent outside TV.

OBJECTION HANDLED

LYNNE EDWARDS

Closing the biggest loop-hole in our sales efforts starts right now.

WE APPROVE THIS MESSAGE!

ROLAND ECKSTEIN

Do we really have the right plan heading into a political season? Check again!.

ARE YOU COVERED?

ADAM ARMBRUSTER

Local media is underestimating the retail insurance marketplace ... again.

MISS MONEYBAGS

LYNNE EDWARDS

How can we make the most of the killer demo in our local markets?

INEEDHELP.COM

DAVE ECKSTEIN

You don't need to be a tech to help your clients make sense of their digital. Be in the know to be in the buy.

THE ENHANCED SHOPPER OF TODAY

MAC MCDONALD

Want a great perspective on the next megatrend? The evolving path to winning today's enhanced shopper.