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January 20-22, 2010 Starts: Jan 20 @ 12:30p Ends: Jan 22 @ 1:00p Sanibel Harbour Resort Fort Myers, Florida (800) 767-7777 Agenda & Speakers What to expect Registration Pricing Venue FAQ
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AGENDA TOPICS & SPEAKERS ROI2010: 21ST ANNUAL NEW BUSINESS CONFERENCE Print Version of ROI2010 Agenda ROI2010 Breakouts
BROADCAST SALES 2.0
MEDIA & SALES 2010
So, what's really changed in our industry? And what's changed about us?
Heard this one before? There's a rainmaker or two on your team. Tapping their full potential is easier than you think, and the upside is enormous.
Not talking about that aftermath ... this is the after-math of client expectations.
The outsized glut of "dying media" ... and what to do about it.
An inferior medium trending better than broadcast? Here's your plan of attack.
Clear logic to help any radio fan make a better decision.
Even during a fire sale, the math doesn't work out for the advertisers.
Where are the weakest links in billboard advertising?
If you're not selling against Paid Search today, you're not selling.
Can your clients be #1 on Google without spending a penny more?
Retail's counter-move to the challenges of the evolving media landscape.
Ten killer sales ideas in 10 minutes for 2010.
RETAIL 2010
The auto industry has changed more in five years than in the previous 50.
Consolidation, mega-dealers, new markets, and power-shifting demands a new skill-set today.
Five things that retailers will be looking for in 2010.
A huge source of new biz revenue before the bubble; they're back at the table in 2010.
After the crash, here's the best financial play in your market.
The $150 billion industry that broadcast forgot is getting a makeover.
Paving the way to huge success, regardless of the economy.
A long-time TV user, but still largely untapped by local broadcast.
Will your clients & prospects be closures, survivors or profiteers in 2010?
TRENDS 2010
The shrinking economic power of boomers may be an opportunity in disguise.
What's a dual-track consumer? Why should we care about their consumption habits?
Enough of the useless customer surveys. Present these five campaign measuring
sticks to clients to ensure their success -- and your renewal.
The high-end market still exists, and there's a better way to tap it.
BREAKOUT SESSIONS
Automotive in 2010
CPM vs CPC
Home Services
How'd You Hear? (Campaign Measurement)
Is That Your Final Offer?
Legal Procedures 2010
Loading the Pipeline
Revenue RoundtableGUEST SPEAKERS
A successful lawyer who knows the media business better than he'll admit.
Running to market with a great idea in today's climate.
Every franchise has a top performer.
Awesome growth during the market's bottom.
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