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ESA Catalyst Blog
Broadcast/Media News
Retail Intelligence
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Are Local Auto Dealers Keeping Pace?
05/10/2012 | Dave Eckstein | Auto dealers may have had a good April ... but are they keeping pace? Check the ESA Auto scoreboard.

The Avail Indicator: Revisited
03/27/2012 | Roland Eckstein | Q3 avail requests send a clear message to your sales team.

Right at Home: 3 Local Opportunities
03/23/2012 | Dave Eckstein | Window of opportunity in home services and retail in 2012 ... are you ready?

3 Plays in the 2012 Auto Retail Market
03/13/2012 | Dave Eckstein | Three key considerations for auto dealers looking to outpace a growing market in 2012.

Strong February for Automotive
03/05/2012 | Dave Eckstein | February SAAR pace hits 15m units. Good news for automotive?

10 Insights from ROI2012
02/15/2012 | Dave Eckstein | Ten highlights from the industry's best new business conference.

Why Advertisers Won’t Take a Meeting
01/04/2012 | Dave Eckstein | A simple and unique approach to getting the meeting.


More Media News... | B&C Local TV News...

Status Of Social Media Rising At TV Stations
05/16/2012 | Local TV stations are finding better results with social media.

Nielsen: Cable TV Subs Fell 5% in 2011
05/13/2012 | Cable subscribers down another 5% in 2011. How is it in your market?

In Search of TV Apps
05/11/2012 | NYT | Developers are working on TV apps; industry is wary.

Wards' March Auto Projection: Strong
03/28/2012 | Wards Auto is projecting March to be the highest volume month since July 2007.

Consumers: Digital Ad Overload
03/05/2012 | Two-thirds of adults say they receive too many digital ads. How can you break ...

Advertisers: TV Is More Effective
02/29/2012 | Forrester report shows significant increase among advertisers saying TV has ...

YouTube: TV Execs Missing the Picture?
02/29/2012 | The radical transformation of YouTube ... and TV's answer.


More Retail Intel...

Home Security -- From the Cable Guy
05/18/2012 | Time Warner and Comcast are entering the residential security market (local opportunity for independents).

Homeowners: Remodeling, not Relocating
05/15/2012 | NARI says more homeowners are planning to invest in their homes, instead of moving.

ESA's ROI Minute
05/13/2012 | Looking for a great media, retail, or sales idea? Got a minute?

Shoppers Boost Spending on Furniture & Bedding
05/11/2012 | WSJ | A sign of confidence, consumer spending on mattress and furniture picked up in 2011 and the trend continues.

U.S. Light Vehicle Sales Summary, March 2012
04/18/2012 | Wards recap of March 2012. Do you know which automakers pulled ahead? You should!

Wards Auto Outlook: April 2012
04/18/2012 | Will the momentum continue?

Opportunity: Americans Staying in Homes Longer
03/29/2012 | The median stay in a home for US homeowners has increase to 9 years, up from six years in 2008.


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