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ADAM ARMBRUSTER
In a career filled with highlights, our favorite two moments from Adam's
resume occurred in 2000 (when he joined ESACo) and
2006 (the year he became a named partner). Adam's tireless approach
to new business ($20M in new business annually) is evident in his knack
to keep asking "what if?". He is comfortable in every category, and has
made giant inroads in resurgent categories like healthcare, financial,
home building, legal and internet.
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JODI DE RISZNER
Multi-platform sales. Say that phrase today, and it resonates with anyone in the business.
Jodi has worked with hundreds of business owners to help them harness
the power of broadcast television and new media to drive measurable
results. Coming from a successful career at a station
offering seven different media platforms, she understands the challenges facing
broadcast television sales teams and knows how to drive new business --
no matter what form it takes.
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LYNNE EDWARDS
For five years from 2000 through 2005, the pace of existing home sales
in the U.S. repeatedly hit unprecedented highs. Nobody has taken this
momentum into the broadcast industry with more conviction
than Lynne Edwards. Whether we're talking remodeling, carpet,
furniture, kitchen & bath ... if there's a category out there related
to the home, Lynne has it covered. But it doesn't end there, and
those that have worked with Lynne know first hand.
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WILLIAM "MAC" MCDONALD
Want to talk retail? Then talk with Mac McDonald. His involvement
with the NRF (National Retail Federation) and other national retail
efforts have brought applicable retail intelligence to the company and
its clientele. Those that have worked with Mac -- or even seen him speak
at the conference -- know that his obvious energy is matched by his
ever-growing insight on the retail world.
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CRAIG REUMUND
If water covers two-thirds of the Earth's surface, then Craig Reumund
must cover the other third. Craig has been with ESACo since 1987, and
in that time has constantly reinvented the tone of New Business
Development, one station at a time ... one advertiser at a time.
Craig's approach has changed the thinking -- and the fortunes -- of
thousands of businesses and sales executives across the country.
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DAVID ROGERS
David's resume includes experience in broadcast television (18 years),
ad agency, and retail. His capacity to generate local revenue and
deliver client results is a tremendous asset to the company and sponsor
stations. In his career prior to joining ESACo, David generated in
excess of $23M of new business revenue -- without ever having the luxury
of big-market media pricing!
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GERRY SUMMERS
Spend a day with Gerry -- and if you're still standing at the end of it -- you'll
realize that his body of work is seemingly endless. Gerry clients know that
good marketing is developing a great idea with the right timing. And
nobody has brought more great ideas to local businesses than Gerry Summers.
His passion and retail intelligence have been a tremendous asset to the
company for over 20 years -- and an even bigger asset to clients.
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ROLAND L. ECKSTEIN
Twenty-five years ago, the face of local advertising changed forever.
Roland made sure that as the focus of the station gradually moved from
national to local, that the local businesses owner was part of that equation.
Today, his legacy has reached not only into hundreds of local markets,
but more importantly, into thousands of local businesses, who now know they
can complete (and WIN) against the big box.
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ROLAND
and DAVE
Over the past six years, the volume of new business generation by the
company has tripled. The number of local advertisers investing
on sponsor stations has nearly tripled as well. And the company continues
to grow -- not just in the numbers -- but by going "beyond the call". However,
if you asked Roland or Dave what their greatest accomplishment is, they
might just tell you it was convincing Roland Sr. it was okay to retire!
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Our business is New Business
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Copyright © 2001-
| Eckstein Summers Armbruster & Company | Television Advertising & Sales
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