ESA & Company | Fast Forward™ Broadcast Television Sales Training

FASTFORWARD™ SALES TRAINING
ESA SELLING BASELINE

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All information is private -- just setting a baseline for YOU.

Answer the questions as best you can.



Session

Name
Station
Email

1.	How long have you been selling Broadcast TV? Less than 6 months 6-12 months 1-3 years 3-5 years 5+ years
2.	How long have you been in sales? Less than 6 months 6-12 months 1-3 years 3-5 years 5+ years
3.	How many prospect calls do you make in a typical month?
4.	How many decision-makers do you meet in a typical month?
5.	What's your closing ratio? %
6.	What percent of your current clients buy more than 200 GRPs per month with your station? %
7.	How much new business do you close annually? $

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