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FASTForward FASTFORWARD™ SALES TRAINING
CONTENT & AGENDA
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CLASSROOM AGENDA

The television opportunity today
The power of broadcast
Why and how we need to sell better
Daily sales habits that produce big results
Competitive media and cost structures
Multiplatform (TV + Web) Selling
Category-specific trends & language
Category prospecting, prioritizing & volume
Getting the call, objection handling
How TV works: reach frequency, creative
Frequency distribution & "stacking"
The sales call and the profit motive
Closing the sale and the budget
 Day 1 Focus
Automotive
Financial
Home Contractors
Legal Services

Day 2 Focus
Furniture
Carpet / Flooring
Homebuilders
Healthcare
Mattress



Eckstein, Summers, Armbruster & Company
FASTFORWARD™ SALES TRAINING
 Make good selling a habit.
ESA & Company | Red Bank, NJ | (732) 530-1996 | Email Adam


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