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WINNING VS. THE GOLIATH
TVWeek | June 26, 2006 Adam Armbruster 
You've just received a tough assignment to develop a successful television campaign for your client that must compete with a much larger competitor. How do you begin? By capitalizing on Goliath's weaknesses, smaller competitors can stake out a niche. WEB PREVIEWING SHOULD ALTER INTERNET STRATEGIES TVWeek | June 5, 2006 Adam Armbruster
Television station sales reps, have you heard this question lately from a local client? "Why is my business flat when my competitor's business is increasing?" The answer could be as simple as the odometer on your car. THE OTHER SUCCESS INDICATOR TVWeek | May 15, 2006 Adam Armbruster
"Increase my sales immediately!" is the cry we all hear often from advertisers. Is it that a sales increase is the only, or even the preferred, method to measure an advertising campaign? Is there no other way to create financial success for a television advertiser? WITH SOME COST CUTS, MANY CAN ADVERTISE ON TV TVWeek | March 20, 2006 Adam Armbruster
Every day we hear clients say: "I'd be on television if I could just afford a good commercial." "I bought a top-of-the-line commercial a few years ago and I'm still paying for it!" BEST TV ADS ARE OFTEN THE SIMPLEST TVWeek | October 31, 2005 Adam Armbruster
"If I could just tell when my TV advertising is working, I'd be thrilled!" That is a wish expressed by many clients today. To this point I always give the agency the same response: "If you can't tell when your TV ad plan is working, how can your customer?" |
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Copyright © 2001-2006 Eckstein Summers Armbruster & Company |
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