ESA WEBINAR
HIGHLIGHTS
On June 15, 2012, ESA & Company presented a webinar,
Automotive FutureCast, to address the new
rules of automotive advertising in a digital age.
The panel included:
Marc Brown: Balise Toyota
Skip Davenport: D&D Motors
Steve Finlay: Wards Automotive
Aimee Rogers Thomas: Rogers Auto
Taylor Wondries: Nissan of Reno
Marc Brown: Balise Toyota
Skip Davenport: D&D Motors
Steve Finlay: Wards Automotive
Aimee Rogers Thomas: Rogers Auto
Taylor Wondries: Nissan of Reno AUTOMOTIVE FUTURECAST
MORE AUDIO CLIPS
coming soon
AUTOMOTIVE FUTURECASTWEBINAR HIGHLIGHTS | JUNE 15, 2012
Powerhouse auto experts discussing real issues.
2013: CHALLENGES FOR THE AUTO MARKET Steve Finlay's top 2 upcoming challenges for auto dealers.
THE CPO OPPORTUNITY How Certified Pre-Owned can be a big advantage.
DEALERS & LOCAL MEDIA WEBSITES 3 reasons dealers don't buy local sites, and why they should.
DEALERS & THE FACTORY Where dealers and the factory don't see eye-to-eye.
YOUR OPINION MATTERS! Webinar attendees: Please take a 60-SECOND survey.
INTERNET PRICING & TRUECAR Dealers said pricing vehicles on the net was a challenge ... wait until you hear their thoughts on TrueCar.
DEALER REVIEWS: FRIEND OR FOE? Ratings sites, social media and TrueCar all paint a picture -- unfortunately not always a good one.
MOBILE PART 2: TODAY'S CAR SHOPPER Consumers can use your mobile tools ... or somebody else's.
IS AUTO INVENTORY MEETING DEMAND? The auto inventory recovery isn't quite done yet.
MOBILE, PART 1: "HERE NOW" OR HYPE? The mobile impact on automotive retail markets.
CASTING A BROADER NET Auto dealers need efficiencies over a wider radius today.
Please check back soon ... More HIGHLIGHTS are on the way.
MARC BROWN
SKIP DAVENPORT
STEVE FINLAY
AIMEE ROGERS THOMAS
TAYLOR WONDRIES
ADAM ARMBRUSTER
PRESENTED BY
Be the first to know:
ESACompany.com/twitter
ESACompany.com/facebook
SPECIAL THANKS TO
OUR PANELISTS