On June 15, 2012, ESA & Company presented a webinar,
, to address the new rules of automotive advertising in a digital age. The panel included:
: Balise Toyota
: D&D Motors
: Wards Automotive
Aimee Rogers Thomas
: Rogers Auto
: Nissan of Reno
| JUNE 15, 2012
Powerhouse auto experts discussing
2013: CHALLENGES FOR THE AUTO MARKET
Steve Finlay's top 2 upcoming challenges for auto dealers.
THE CPO OPPORTUNITY
How Certified Pre-Owned can be a big advantage.
DEALERS & LOCAL MEDIA WEBSITES
3 reasons dealers don't buy local sites, and why they should.
DEALERS & THE FACTORY
Where dealers and the factory don't see eye-to-eye.
YOUR OPINION MATTERS!
Webinar attendees: Please take a
INTERNET PRICING & TRUECAR
Dealers said pricing vehicles on the net was a challenge ... wait until you hear their thoughts on TrueCar.
DEALER REVIEWS: FRIEND OR FOE?
Ratings sites, social media and TrueCar all paint a picture -- unfortunately not always a good one.
MOBILE PART 2: TODAY'S CAR SHOPPER
Consumers can use your mobile tools ... or somebody else's.
IS AUTO INVENTORY MEETING DEMAND?
The auto inventory recovery isn't quite done yet.
MOBILE, PART 1: "HERE NOW" OR HYPE?
The mobile impact on automotive retail markets.
CASTING A BROADER NET
Auto dealers need efficiencies over a wider radius today.
Please check back soon ... More
are on the way.
AIMEE ROGERS THOMAS
Real. Local. Results.
Be the first to know:
Copyright © 2001-
ESA & COMPANY
| Making sense of it all for local biz.